Performance Max, Honestly: When It Works, When It Wastes Money
A field guide to Google's Performance Max campaigns — the data it needs, the exclusions nobody sets, and how to tell whether it is finding new demand or reselling your own brand traffic.
Get High Quality Leads or Sales — or Your Money Back for Any Irrelevant Lead.
We manage Google Ads & Meta Ads for ambitious brands. Data-driven, ROI-obsessed, and backed by our Google Partner certification.

Real reporting dashboards from accounts we manage across Google Ads, Meta Ads and AI-platform ads. Account names and identifiers are anonymised.

1.64K clicks, 91 conversions at $48.23 cost/conv. on $4.39K spend.

5.82K clicks and 482 conversions at $19.72 cost/conv. on $9.5K spend.

3,142 purchases at 4.35 ROAS, cost per purchase down 10.8% month over month.

337 phone calls, 98 form submissions and 35 booked services in one month.

62 calls at $14.52 per call from $900 spend, 3.91% average CTR.
Screenshots are from managed client accounts and reflect specific time periods. Past performance is not a guarantee of future results.
Three channels, run properly, with tracking that tells you the truth about what each one returns.
Search, Performance Max, YouTube & Shopping campaigns engineered for conversions — budgeted from your margins, not industry averages.
Facebook & Instagram funnels with a weekly creative testing cadence, hook-rate analysis and retargeting that scales cleanly.
Map-pack visibility, review velocity and weekly posts — the cheapest local lead source most businesses leave half-finished.
30 minutes on your margins, sales process and current accounts.
A written plan with target cost per acquisition and a 90-day roadmap.
Tracking, campaigns and creative live within 10 working days.
Weekly work, monthly review against cost per qualified lead.
Typical 90-day ranges from live accounts we manage. Figures vary by industry, geography and margin — we set your targets in the audit before spending a rupee or dollar.
Search, Performance Max and Shopping — high-intent demand capture with margin-based bidding.
Example: home services account at $9k/mo spend — 214 leads, $42 CPL, 71% qualified.
Facebook & Instagram demand generation with weekly creative testing and clean retargeting.
Example: e-commerce brand at $14k/mo spend — 3.8x blended ROAS after 11 creative tests.
Google Guaranteed placements plus Business Profile work — the cheapest local lead source.
Example: multi-location clinic — map-pack calls up 2.7x in 90 days at $31 per booked lead.
Ranges are drawn from anonymised client accounts and are illustrative, not a promise of results. Past performance in one account does not guarantee performance in yours — what we do guarantee is the lead-relevance policy below.
Original write-ups from the accounts we manage — budgeting frameworks, creative systems and lead-quality measurement.
A field guide to Google's Performance Max campaigns — the data it needs, the exclusions nobody sets, and how to tell whether it is finding new demand or reselling your own brand traffic.
Most ad accounts are optimising toward numbers that do not match the CRM. Here is how we build tracking that reconciles with actual sales, including consent mode, offline imports and deduplication.
Fourteen checks, in order, that we run on a landing page before recommending more ad spend — with the conversion-rate ranges we typically see before and after.
Before launch we agree in writing what a qualified lead means for your business — service fit, geography, budget range and timeline. If an enquiry falls outside that definition because of targeting or messaging under our control, we refund the management fee attributable to it. Platform media spend is not refundable by us, and qualified leads that simply do not buy are not covered. The full policy is in our Terms & Conditions, and common questions are answered on our FAQ page.