Frequently asked questions
The questions we get on almost every first call, answered plainly.
How much do you charge?
Management fees start at $750 per month for a single platform and scale with account complexity and spend. Larger accounts move to a percentage-of-spend model, typically 8–12%. Every proposal states the fee in writing before any work begins; we do not mark up media.
Is there a minimum ad spend?
We ask for at least $1,500 per month in media spend per platform. Below that, smart bidding rarely collects enough conversion data to stabilise, and you would be paying management fees for a test that cannot conclude.
How long is the contract?
The first engagement is a 90-day term, because that is roughly how long it takes to build, learn and iterate honestly. After that it runs month to month with 30 days' notice.
What exactly does the money-back-on-irrelevant-leads policy cover?
We agree a written definition of a qualified lead before launch. If a lead falls outside that definition because of targeting, audience selection or ad messaging under our control, we refund the management fee attributable to it or credit it to the next month. It does not cover qualified leads that simply do not buy, or media spend already paid to the platform. Full terms are on our Terms & Conditions page.
Who owns the ad accounts?
You do. We work inside your Google Ads, Meta and analytics accounts with delegated access, so if we ever part ways you keep the account history, audiences and conversion data.
What reporting do we get?
A live dashboard plus a monthly written review covering spend, cost per qualified lead, what changed, what we learned and what happens next month. We report against your business metrics, not vanity metrics.
Do you write the ad creative?
Yes for copy, static concepts and briefs. For video we brief and direct, and can work with your in-house team or a production partner. Creative direction is included in Meta engagements because creative is the main performance lever there.
Do you work with my industry?
We work across home services, professional services, B2B SaaS, education and e-commerce. We decline sectors with prohibited or heavily restricted advertising where we cannot deliver responsibly, and we will tell you that on the first call rather than after signing.
How quickly can we launch?
Usually 10 working days from kickoff: audit and tracking in the first week, campaign build and creative in the second. Accounts needing a full tracking rebuild can take longer, and we would rather delay launch than optimise against broken data.